Sales CRM · Follow-up sequences

Follow-ups that know when to stop.

Line up WhatsApp messages, templates, call tasks and booking invites with waits in between. The moment a customer replies or books, the sequence stops and your team takes it from there.

Stops the moment they replyTemplates after 24 hoursCalls and tasks in the same flow
Woman in a lilac blazer reading a follow-up message on her phone
WhatsApp messageRight awayWhatsApp template1 day laterCall task2 days later
Mercy replied · sequence stopped

Running customer conversations for WhatsApp-first businesses

  • Vsquared Networks
  • Bizflow
  • Kings Mabati
  • Wave Link Networks
  • Game Changer
Play a sequence

Five steps, a week, and it stops on a reply.

Run Mercy’s new-lead sequence. Let it play, or have her reply or book and watch everything after that stop.

New lead · business internetGoal: a reply or a bookingRunning
  1. WhatsApp message· Right awayAlwaysThanks for asking about business internet. Which area are your shops in?
  2. WhatsApp template· 1 day laterIf no replyfollow_up_plans · the business plans and prices
  3. Call task· 2 days laterIf no replyCall Mercy about coverage for her two shops
  4. Appointment invite· 1 day laterIf nothing bookedBook a free site survey: {{booking.link}}
  5. Task· 3 days laterAlwaysDecide whether to keep or close this lead
MMercy A.WhatsApp · new lead
Build it from steps

Messages, calls and tasks in one flow.

WhatsApp messageFree text, sent while the 24-hour window is open.
WhatsApp templateAn approved template, for when the window has closed.
Appointment inviteA message with {{booking.link}} so they can pick a time.
Call taskA call for the owner, with a due date.
Email taskA task to email them. The email itself is sent by a person for now.
TaskAnything else your team should do at that point.
EVERY STEP HASWait after the previous stepIn days or hoursRunsAlways, if no reply, or if nothing bookedStopsOn a reply, a booking or a stage changeGoalA reply or a booking
When it stops

No “just checking in” after they’ve answered.

Choose what stops it in the builder. Some always stop it, whatever you choose.

  1. 01They replyOn WhatsApp, Instagram or any other channel
  2. 02They book an appointmentThrough the booking link or by your team
  3. 03The deal changes stageSomeone is already working it
  4. 04The deal is won or lostOr the lead is disqualified
  5. 05The goal is reachedA reply or a booking, whichever you set
Sending rules

Polite by default, and inside WhatsApp’s rules.

Every sequence checks these before a step goes out. Skipped steps are counted, so you can see who was left out and why.

Test on my number before you turn it on
How people get in

Enrolled the moment they become a lead.

Choose what enrols people in each sequence, so nobody waits for someone to remember to follow up.

AUTOMATICA lead is createdFrom an ad, a QR code, a form or a new chat.
AUTOMATICA deal is createdSomeone opens a deal on the board or from the chat.
AUTOMATICA deal enters a stageFor example Proposal, to follow up on the quote.
BY HANDYou enrol themPick people from a saved view of leads and click Enrol people.
ONE SEQUENCEPer contact, at a time
Last 30 days

See what each sequence actually did.

New lead · business internet · sample numbers
142Enrolled
38In progress
61Replied
44Reached the goal
6Skipped: opted out
StepDoneSkippedFailed
WhatsApp message142 done0 skipped0 failed
WhatsApp template91 done4 skipped1 failed
Call task57 done2 skipped0 failed
Appointment invite40 done0 skipped0 failed
FAQ

Sequence questions.

What teams ask before they let a sequence do the chasing.

ACTStill have a question?

Ask ACT, running on this site, or bring your follow-up routine to a 20-minute Workflow Review.

The sequence stops for them straight away, on any channel, and the conversation goes to your team. You can also stop it when they book an appointment or when the deal changes stage.

Yes, but only with an approved WhatsApp template, as WhatsApp requires. The sequence switches to the template on its own when the 24-hour window has closed.

Yes. A call step or task step creates a task for the owner with a due date. Email steps also create a task for now, so a person sends the email.

Automatically when a lead is created, a deal is created or a deal enters a stage you choose, or by hand from a saved view of leads. Each contact is only in one sequence at a time.

Yes. Test on my number sends the steps to your own WhatsApp, and you can pause a sequence at any time.

Start with one workflow

Follow up on every lead without nagging.

Tell us how you chase new leads today. We’ll turn it into a sequence with the right waits, templates and stop rules.

Free trialNo card requiredOfficial WhatsApp Business Platform
ACT · completed actions0 of 4 done
“Which plans do you have?”ACT is on it
“Saw your ad, interested”
“Booked Thursday 10am”
“Stop messages”