Retain · Loyalty · Tiers & referrals

Reward your best customers, and the friends they bring.

Member, Silver and Gold tiers with benefits members can see, WhatsApp messages when they move up, and invite links that reward both sides once the friend buys.

Member, Silver and GoldInvite links that pay on purchaseMisuse held for a check
GGoldKES 40,000 in 12 months212
SSilverKES 15,000 in 12 months540
MMemberOn joining1,666
Joseph Kamau · SilverKES 15,400 of 40,000KES 24,600 to Gold · free beans, a mug and 2 stamps on Mondays
Joseph K. moved up to SilverFaith Wairimu · 14 friends joined · 11 bought64 Silver members within reach of GoldInvite code PETER-7Q2 appliedReferral held · same phone as the inviterCost per new customer · KES 40

Running customer conversations for WhatsApp-first businesses

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Tiers

The more they come, the more they get.

Member, Silver and Gold, each with its own benefits and its own rewards. You set what it takes to reach each tier and what it unlocks; members see where they stand every time they look at their card.

How tiers are worked outCounted onSpend in the last 12 monthsCheckedEvery nightMoving downOnly at the yearly review, with a reminder 30 days before
Moving up

Every move is a reason to celebrate.

When a member moves up, they hear about it on WhatsApp straight away, with what they’ve unlocked and what the next tier needs. Members close to moving up can get a push to get there.

Close to moving up64Silver members within KES 3,000 of Gold118Members within KES 1,500 of SilverStart a “so close to Gold” campaign →
JJoseph KamauWhatsApp
Referrals

Your members bring friends, and both get rewarded.

Every member has a personal invite link and code. The friend joins with it filled in, and both get their stamps once the friend actually buys something.

What members shareI get my coffee at Kahawa House. Join with my link and we both get 2 free stamps: kahawa.co/j/PETER-7Q2
New customer joining a salon’s programme on WhatsApp
Stops misuse

Real friends, not fake sign-ups.

A friend only counts after their first purchase, and anything that looks off is held for you to check instead of paid out.

At most 10 rewarded referrals per member per monthNo reward if the friend’s phone was already a customerHold rewards when several friends join from one deviceStaff accounts can’t earn referral rewards
9 referral rewards on holdSame phone or device as the person who invited5Number was already a customer3Joined and replied STOP the same day1
Tiers and referrals insights

Who’s moving up, and who they bring in.

See how members spread across tiers, who moved this month, who is close to the next tier and how many new customers referrals brought in, at what cost.

Gold2129% of members
Silver54022% of members
Moved up4738 to Silver · 9 to Gold
Friends joined by invite31This month · 412 since January
Cost per new customerKES 40From referrals
Members by tierMemberOn joining1,666SilverKES 15,000 in 12 months540GoldKES 40,000 in 12 months212Each move sends the member a WhatsApp message.
Moves this monthMember → Silver38Silver → Gold9Moved down0Would drop on 31 March if nothing changes84
Referrals since JanuaryInvites shared1,120Friends joined412Made a first purchase286163 members have invited someone. Each new customer cost 4 stamps, about KES 40.
Top referrersFaith Wairimu14 joined · 11 boughtJoy Njeri9 joined · 8 boughtSamuel K.7 joined · 5 boughtAchieng Odhiambo6 joined · 4 bought
FAQ

Tiers & referrals questions.

What owners ask before they add tiers or invites.

ACTStill have a question?

Ask ACT, running on this site, or bring your best customers’ habits to a 20-minute Workflow Review and we’ll design the tiers with you.

On what they spend over 12 months: Silver at KES 15,000 and Gold at KES 40,000 in the example, checked every night. You set the thresholds and the benefits of each tier.

Yes. Each move sends a WhatsApp message saying what they’ve unlocked and what the next tier needs. Their tier also shows on the card page and at the counter.

Only at the yearly review, and they get a reminder 30 days before with what keeps them there. You can see how many would drop if nothing changes.

Members share a link or code from their card page or by replying INVITE. The friend joins with the code already filled in, and both get their stamps after the friend’s first purchase.

Rewards only come after a first purchase, a phone that was already a customer earns nothing, staff can’t earn referral rewards, and joins from the same phone or device are held until you check them.

Whatever you set. In the example each new customer costs 4 stamps, about KES 40, and you see that cost on the dashboard.

Start with one workflow

Give your regulars status and a reason to bring friends.

Tell us who your best customers are. We’ll set up the tiers, benefits and invites with you.

Free trialNo card requiredOfficial WhatsApp Business Platform
ACT · completed actions0 of 4 done
“How do I get Gold?”ACT is on it
“INVITE”
“Friend’s first purchase”
“You’re now Silver! 🎉”